MKT230-S22-BBA S22-A-lecture-Marketing Management
Private Course
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| Responsible | asadjaved@hu.edu.pk - Asad Javed Javed |
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| Last Update | 03/21/2022 |
| Completion Time | 1 day 7 hours 10 minutes |
| Members | 45 |
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Course contents Marketing Management
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Lect. wie Course breakdown MM
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Chapter 1
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Chapter 2a
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Chapter 2b Industrial buying process
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Chapter 3 Situation analysis
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Chapter 4
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Chapter 4B
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Chapter 5A, 8, 9
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Chapter 5A-2
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Chapter 5B Price
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Chapter 5C Distribution
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Chapter 5D IMC
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Chapter 6 Branding
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Chaptr 7 Gap Analysis
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Case study 1 Dell-Final
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Case study Wal-mart
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