Home └MKT425-S22-BBA S22-A-lecture-Integrated Marketing Communication

MKT425-S22-BBA S22-A-lecture-Integrated Marketing Communication

Private Course
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Responsible [email protected] - Anees Wajid Wajid
Last Update 03/20/2022
Completion Time 1 day 15 hours 15 minutes
Members 30
    • Course Description and Flow
    • Integrated Marketing Communication introduction
    • Corporate Image and Brand Management
    • Buyer Behavior
    • The IMC Planning Process
    • Advertising Management
    • Advertising Design
    • Sales Promotion
    • Traditional Media Channels
    • Database and Direct Reponse Marketing
    • Social Media
    • Regulation and Ethical Concerns